our manifesto

…We are not afraid to break the rules for a smile

Even though our jewels have a timeless and refined character, our unconventional technical details add in a refreshingly quirky twist. In our designs and communication we love to colour outside the lines and make people smile with subtle yet suprising elements.

…we all have a story to tell

Not only does Simple comme Bonjour have a story to tell, our clients also have one to share. With great attention we translate each personal story into a jewel to cherish.

…we consciously follow our own path

We care deeply about producing our jewels responsibly and embed sustainable considerations throughout the process. We also educate customers about these practices when choosing Simple comme Bonjour.

…we trust our intuition

We believe saying no frees us to focus our energies on important requests that resonate with our emotions. Requests in which our experience and craftsmanship get the value they deserve, and we can stay true to our own style.

…we skip the hassle

Simple comme Bonjour, n’est ce pas? Let’s remember the promise we made with our brand name and communicate clearly, design without fringes and embrace the simple things in life.

Left: Inneke

Owner or creative mastermind of Simple comme Bonjour, and officially recognised craftswoman and master goldsmith.

Middle: maarten

The man who works his magic with numbers and communication.

Right: lynn

Knowledge of materials, a passion for the profession, and lots of attention for our customers’ wishes.